Let’s connect: averybpadgett@gmail.com
Hello! I’m Avery.
I’m an Atlanta-based communications professional specializing in digital marketing, content strategy, graphic design, and social media strategy.
I am enchanted by the fact that human beings are, by nature, storytellers. “We tell ourselves stories in order to live,” reads the opening line of The White Album, a collection of essays by Joan Didion. We make sense of the world around us through story. We find community through one another’s stories. We understand where we have been and where we might go by studying the story of history.
And where are we right now? We are being pickled in content, overstimulated and growing increasingly pessimistic in the digital landscape. But this doesn’t mean people like me should pack up and go home. It means that we have the opportunity to stand out by telling meaningful stories, infusing quality where there seems to be only quantity. We can add something to the conversation, not simply dilute it.
Every organization has a narrative, and it is a crucial task to identify, distill, and distribute this narrative while keeping it intact. I do this not with a one-size-fits-all approach, but with care and intention. I am passionate about packaging every story with excellence every time.